Services

What we build for growing brands

Three core services, one methodology: research first, launch second, optimize always. Results vary by industry, budget, and competition.

Service 01

Custom Marketing Strategy

Our marketing experts build a custom strategy tailored to your business goals, identifying the right channels, audiences, and messaging to maximize your growth.

Who it's for

Businesses that are advertising without a plan — or not advertising at all — and want a documented roadmap before spending another dollar.

Key benefits

  • Channel mix matched to your buyers
  • Budget allocation grounded in data
  • Messaging built from audience research

Process

Audit → audience & database analysis → channel selection → strategy document → review call → launch plan.

Strategy recommendations are based on available data and professional judgment. All advertising campaigns are subject to platform policies and approval; we do not guarantee specific outcomes or ad placements.

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Service 02

Keyword Research

The foundation of every efficient search campaign. We identify the terms your buyers actually use, score them by intent and competition, and turn that research into targeting that reduces wasted spend.

Who it's for

Brands running Google or Microsoft search campaigns — or planning to — who want targeting built on evidence instead of guesswork.

Key benefits

  • Intent-scored keyword maps
  • Negative keyword lists that cut waste
  • Competitor gap analysis

Process

Seed list → volume & competition analysis → intent scoring → grouping into campaign structure → ongoing query mining.

Search volumes and competition metrics are estimates provided by third-party tools and platforms; actual performance varies.

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Service 03

High-Converting Landing Pages

A great campaign needs a great destination. Our team builds high-converting landing pages designed to capture attention, improve user experience, and turn more visitors into leads.

Who it's for

Advertisers sending paid traffic to a generic homepage — and losing conversions because of it.

Key benefits

  • Message match with your ads
  • Mobile-first, fast-loading builds
  • A/B testing and iteration built in

Process

Wireframe → copy & design → build → tracking setup → launch → conversion rate testing.

Conversion improvements depend on offer, traffic quality, and market conditions. We do not guarantee specific results.

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Channels We Manage

Eight ways to reach your market

Google & YouTube
Meta — Facebook & Instagram
X (Twitter) & LinkedIn
Email, Phone & Postal

Not sure which service fits?

Start with a demo. We'll audit what you have and recommend the shortest path to better numbers.

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Big Star Media is a digital advertising agency based in Dallas, TX. Advertising performance depends on multiple factors including platform policies, competition, creative quality, and budget. We do not guarantee specific results or ad approvals. Big Star Media is an advertising agency and is not affiliated with, endorsed by, or sponsored by Google, Meta, or Microsoft. All trademarks are the property of their respective owners.