Case Studies

Real work, real numbers

Selected engagements across the industries we serve. Client details are anonymized. Results shown are specific to each engagement — results vary by industry, budget, and competition, and we do not guarantee specific outcomes.

Legal Services · Florida · Paid Search + Landing Pages
1,355%
Conversion Rate Increase — First 30 Days

Women's law group turns clicks into consultations

The firm was paying for search traffic that landed on a slow, generic site. We rebuilt the intake experience with dedicated practice-area landing pages, tightened the keyword map, and restructured bidding around consultation requests. Within the first 30 days, we increased clicks by 20%, improved conversion rate by 1,355%, and drove higher-quality leads to the intake team.

+20%Clicks
1,355%Conv. rate lift
30 daysTimeframe
Solar · Texas · Meta + Google Ads
−38%
Cost Per Qualified Lead — 90 Days

Solar installer cuts lead costs without cutting volume

A DFW-area solar company was buying shared leads at rising prices. We built an owned pipeline: geo-targeted Meta campaigns, search coverage on high-intent terms, and a landing page with an instant-estimate flow. Over 90 days, cost per qualified appointment fell 38% while monthly volume held steady.

−38%Cost / qual. lead
2.9xReturn on ad spend
90 daysTimeframe
Health & Beauty · E-commerce · Meta + Email
+64%
Repeat Purchase Revenue — 6 Months

Skincare brand grows lifetime value, not just first orders

Acquisition costs were eating margins on single purchases. We paired prospecting campaigns with a segmented email program built on the brand's first-party data. Over six months, repeat purchase revenue grew 64% and blended acquisition cost improved 22%.

+64%Repeat revenue
−22%Blended CAC
6 moTimeframe
Home Services · HVAC · Google Ads + LSAs
3.1x
Booked Jobs From Paid Search — Season Over Season

HVAC company owns its service area during peak season

We rebuilt the account around service-level campaigns, added call tracking, and launched fast-loading landing pages per service. Summer-over-summer, booked jobs attributed to paid search tripled while the company's cost per booked job stayed within target.

3.1xBooked jobs
+41%Call-to-book rate
1 seasonTimeframe

Case study results reflect specific client engagements under specific conditions and are not a promise of future performance. All advertising campaigns are subject to platform policies and approval.

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Big Star Media is a digital advertising agency based in Dallas, TX. Advertising performance depends on multiple factors including platform policies, competition, creative quality, and budget. We do not guarantee specific results or ad approvals. Big Star Media is an advertising agency and is not affiliated with, endorsed by, or sponsored by Google, Meta, or Microsoft. All trademarks are the property of their respective owners.